Protecting innovations and creative work is more crucial than ever in today’s Knowledge Economy. “Intellectual Property: Inventors, Entrepreneurs, Creators” teaches the basics of IP to ordinary citizens, making IP accessible to everyone, not just lawyers and CEOs.
Why is Intellectual Property Important? IP has grown from a narrowly specialized legal field into a major force in American social and economic life today. Today, IP comprises an astonishing 38 percent of total U.S. GDP , and represents 80 percent of the market value of all publicly-traded companies in the U.S. As a result, any person today who does not understand at least the basics of intellectual property — and its value and role in science, business, arts, and the professions — will find him or herself at a distinct disadvantage in the world of tomorrow.